FWMN to lớn You: Sun50 plans goes virtual for fashion week và launches a chiến dịch khổng lồ raise money for food banks
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From left: social truyền thông media and community events manager Madison Hibbs in centro travel jacket và beach pants, creative sầu director Jaymi Michael in the beach wrap và beach sun hat

Courtesy Sun50

Between local brands Sun50 and Wild Isles, plus the tropically decked out restaurant Hai Hai, we were going to have a very resort-ready show in this season’s Fashion Week MN. Wild Isles has already been making a splash since its creation in early 2018 with its high chất lượng swimwear for women with D-cups and larger, and for the past few spring fashion weeks, it’s done a few shows with the Fitting Room. For Sun50, though, it would have been a Twin Cities runway debut. With the show’s cancellation, CEO và co-founder Christie Covarrubias và her team have created a virtual fashion event from their homes, complete with runway walks và a stay-in-place look book.

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“The inspiration behind this stay-at-trang chủ fashion week is that we know sunnier days are ahead,” Covarrubias says. “We know that the sun is going to rise every day & that this is a temporary rephối on how we’re doing life. We wanted to lớn be fun and a little cheeky & show each other how we can be fun & fashionable và forward thinking in our own homes yet come together.” 

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Director of ecommerce & sale Ashley Hadfield, wearing beach shirt and riviera resort pant (on Harold is a beach sun scarf)

Courtesy Sun50

From Cali khổng lồ the Chain of Lakes

Sun50 is a sun-protective clothing line that straddles California & Minnesota, just like Covarrubias’ lifestyle. Covarrubias was born & raised in California, spending her childhood years with her cousin Renee on the beach of Lake Tahoe, beginning a career in kinh doanh & public relations in southern California, and starting a family. In the midst of it all, Renee died of skin cancer at age 32. 

When Covarrubias và her family moved lớn Minnesota in 2013, Renee’s death still affected her, and she wanted lớn do something khổng lồ help others avoid the same fate. So she và her husband, Jyên Lockhart, founded Sun50. While the company is based in Eagan, Covarrubias returns lớn California at least once a month to lớn find inspiration, stay in touch with the lifestyle, và check in with her production houses there.

Since launching in January, Covarrubias already feels that her br& has started making a footprint on the coasts, and she’s hoping lớn create a greater ripple in her adopted state. The big pitch? Convincing winter-hardy Minnesotans that investing in her sun-protective clothing is worth it even if we’re not lounging on the beach all day.

“What’s happening is people aren’t getting their skin checked because they think either, ‘Well, I have sầu this or that descent, so I don’t need to,’ or ‘I’m in Minnesota’—who’s one of the top five sầu incidents in skin cancer—‘ we’re so excited to see the sun; I’m only getting burnt once a year.’ Unfortunately, that stuff really takes its toll because UV is really cumulative,” Covarrubias says.

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From left: CEO Christie Covarrubias in centro travel jacket, Turtle Bay sun scarf, và oceanside handbag; sản phẩm development & sourcing director Angela Twohy in centro travel jacket & tropical palm sun scarf (on Zip is the beach sun scarf)

Courtesy Sun50

Luxury That Protects và Gives Back

Sun50 is recommended by the Skin Cancer Foundation & uses luxurious, Bluesign-certified fabrics such as SolaMar và Summa that have sầu on average between 45-50 UPF, or ultraviolet protection factor. Average clothes have sầu a UPF cấp độ of five sầu. (Simply put, SPF is used to measure sunscreen’s protective sầu value in sunscreen, và UPF is used khổng lồ measure the same characteristic for clothes.)

For the FWMN show, Sun50 was going khổng lồ show a little bit of everything it had. This included the line it launched with, called Half Moon Bay (a resort wear line available in May), & the summer line of ‘60s-inspired men’s sport and resort wear. With the COVID-19 pandemic, apparel manufacturing has come lớn a halternative text. While their clothes are all h& cut, their manufacturing house has switched lớn making masks, pushing out the menswear from June to an undetermined later date.

Even though the pandemic halted Sun50’s production, it also sparked a whole new campaign. “Starting next month , we’ll have sầu a 25% discount khổng lồ all consumers, which we’ve never offered before,” Covarrubias says. “Ten percent of sales we get for the next 30 days—and we’re willing khổng lồ extend it depending on the situation—will have sầu 5% go lớn Second Harvest food ngân hàng here in Minnesota & 5% of sales go khổng lồ an L.A. food ngân hàng.” The promotional code is WECARE25. If Covarrubias wants to introduce Sun50 to lớn the Twin Cities as “a small company with a big heart,” this is a good way khổng lồ start, Fashion Week MN or not.

Supporting Creative Businesses lượt thích Sun50

Covarrubias hopes that people continue lớn support businesses lượt thích Sun50 that are intentional about their environmental impact và worker conditions. While these fair & eco-friendly practices are so important, oftentimes they can cause apparel prices to be higher than their fast fashion counterparts.

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FWMN khổng lồ You is a series of blogs covering a few of the designers of Fashion Week MN’s cancelled spring lineup. Make sure khổng lồ kiểm tra back with Minnesota Monthly’s blog to get the scoop on Ramadhan Designs‘ Eid collection (& improved face masks); Rebekah Anne, who is putting on Belle Epoque with Feta Alpha Gamma and drag queens; và Laura Fulk, who is creating a collection around the watercolor paintings of Laura Weber.


Chuyên mục: Local brand