As Linda Mai Phung got ready for the launch of SUPER VISION, a new cycling-focused European streetwear brvà, we met to lớn get her guide khổng lồ five sầu Vietnamese fashion brands pursuing sustainability.

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Linda Mai Phung in her office in the Evolution3 factory putting the final touches khổng lồ the SUPER VISION brand.

 

Linda has launched SUPER VISION, a cycling-focused urban streetwear brvà offering fashionable, functional clothing to the European market. It stands as a Model for sustainability in the industry. Not only are eco-friendly fabrics like ultra-soft denlặng tencel used, but the brvà also embraces factory conditions that respect their workers.

SUPER VISION is also taking sustainability to lớn another level with its zero kilogram carbon dioxide emission goal to lớn create the smallest footprint possible. Each hàng hóa has a code with the kilograms of carbon dioxide emission và the number of kilometers cycling it translates khổng lồ.

“Offsetting emissions is also in the hands of the consumer—they can pressure more brands và suppliers to lớn change their practices,” Lindomain authority explains. But besides sustainability, Linda’s goal is lớn “make cycling sexy.” But she wants people khổng lồ wear the clothes for their style, not just for functionality.

 

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SUPER VISION is a Mã Sản Phẩm of sustainability in the industry, plus the streetwear brand plans “lớn make cycling sexy.”

 

That makes Linda the perfect person to curate sustainable fashion in Vietphái mạnh. zipit.vn had a chance khổng lồ catch up with Linda Mai Phung in Evolution3’s factory during her short trip baông chồng lớn Ho Chi Minh City. So we hitched a ride out to District 9 lớn hear her thoughts on five local brands pursuing sustainable fashion goals in Vietphái mạnh.


Linda Mai Phung’s guide khổng lồ sustainable Vietnamese fashion brands

Protệp tin Man

 

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Protệp tin 1×1’s style is minimalism with a twist designed for the modern working professional.

 

Profile Man, formerly known as Protệp tin 1×1, is the Vietnamese fashion br& for the modern working professional. Founder Morgan Truong describes the style as minimalism with a twist. “I incorporate minor trendy details, lượt thích stripe variations, while retaining the everyday wearability of the clothes,” she explains. For now, the br& exclusively offers men’s clothes, but will use leftover fabric khổng lồ kiến thiết women’s clothing in the future.

She believes that there are “two components to sustainability—traceability and transparency.” Traceability lies in fabric production. It’s centered around using natural fibers và reducing pollution. “I haven’t been able to completely develop this part of my brand yet because it’s so new…”

 

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“I incorporate minor trendy details, like stripe variations, while retaining the everyday wearability of the clothes.”— Morgan Truong founder of Protệp tin Man.

 

But she is actively developing the transparency of Protệp tin Man. “I want customers to lớn know what they’re paying for,” explains Morgan. By allowing her customers to better understand the price behind her clothes, she hopes that they will appreciate her efforts at working towards sustainability.

Linda’s insights: “I think Morgan’s emphasis on transparency is important. Sustainable fashion isn’t just about using natural fabrics. There needs to be a holistic approach.

I understvà how hard it can be hard for a Vietnamese fashion brand khổng lồ get fabric from a supplier when ordering small quantities. What Morgan might be able lớn do is tương tác suppliers at the over of the season to lớn purchase leftover fabric at a discounted price. I did that many times with my brand!”

Contact: Website | Facebook | Instagram

Location: Nosbyn
77 Mac Thi Buoi, District 1, HCMC, Vietnam

TimTay

 

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TimTay foreground wearability và functionality in their designs.

 

Prioritizing wearability and functionality in its designs, TimTay is designed for people of all ages who chia sẻ a love for comfort & the environment. Using linen, a natural fabric, to make 90% of its clothes, this brvà offers comfortable, airy designs perfect for Vietnam’s tropical climate.

Co-founder & designer Hoang Tu is very active so she prefers “clothes that are light, comfortable, và versatile,” similar to lớn the ones she designs for the brand’s “Casual collection.”

 

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TimTay is designed for people of all ages who mô tả a love sầu for comfort & the environment.

 

The TimTay collection, on the other h&, takes a different approach. In this collection, co-founders Hoang Anh and Hoang Tu highlight traditional Vietnamese craftsmanship. “I’ve sầu spent years traveling khổng lồ various traditional fine-craft villages all over Vietnam khổng lồ learn their techniques. Now, I apply those skills khổng lồ my designs so others can appreciate them too,” says Hoang Tu.

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Co-founders Hoang Tu & Hoang Anh create “clothes that are light, comfortable, và versatile.”

 

But in fact, Hoang Tu and Hoang Anh didn’t explicitly intover to lớn make a sustainable Vietnamese fashion brvà. “We didn’t even know that the term “sustainable” existed in fashion. We just decided lớn use natural fabrics because we care about the environment,” explains Hoang Anh. And in their local factory, they pay fair wages lớn their employees and maintain safe, sanitary working conditions. Even their leftover fabric is used to lớn make small accessories lượt thích bags, earrings, và bracelets that are sold in the store.

Linda’s insights: “I like the timeless style. And it’s a good idea to source 100% linen fabric from markets. Often, the fabrics are leftovers from textile factories, so they can be high-chất lượng. I see it as upcycling—using leftover fabrics lớn make new designs.”

Contact: Website | Facebook | Instagram

Location: 26 Ly Tu Truong 31D, District 1, Ho Chi Minh City

Metiseko

 

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Metiseko co-founders Erwan and Florence in their 157 Dong Khoi store.

 

Founded in 2011, the high-over Vietnamese fashion brvà Metiseko’s concept is all in the name. “In French, ‘metis’ or ‘metissage’ is used to lớn describe something that is a combination of two different cultures,” Erwan Perzo explains.

 

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Styles from Metiseko’s new organic cotton collection.

 

Metiseko’s co-founder và general director Erwan Perzo was “raised in a household with Vietnamese và French cultures” so he wanted lớn mix both those elements in Metiseko’s designs. “We wanted to lớn create a 100% environmentally và socially responsible brand made with high-end fabrics & production & distribution all in the same country,” Erwan adds.

 

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“We wanted to lớn create a 100% environmentally và socially responsible brvà made with high-kết thúc fabrics và production and distribution all in the same country.”

 

For Florence, the company’s other co-founder, Metiseko’s mission to promote sustainable practices in the fashion industry is personal. “I love fashion và I want to lớn continue khổng lồ express our world through it. So, we need lớn limit its negative impact on the environment & humans.”

https://vimeo.com/290434735

Linda’s Insights:: “I actually studied with Florence in Paris và designed for Metiseko. I’ve sầu been following the brvà from the very beginning.”

“I really like that they respect Vietnamese culture in every collection by sourcing their silk locally and by taking inspiration from Vietphái mạnh. They respect every single person in their production chain—for example, they have always worked with the same printer because they really want khổng lồ support his business. They definitely have sầu a holistic approach to lớn sustainability.”

Contact: Website | Facebook | Instagram

Locations: Mitseko’s organic cốt tông store is at 157 Dong Khoi, District 1, Ho Chi Minc City, their Mulberry silk store at 101 Dong Khoi, District 1, Ho Chi Minc City, & four other locations in Vietnam

Moi Dien

 

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Moi Dien’s loud, daring, unisex style.

 

Moi Dien, which translates as “outspoken,” boasts a loud, daring unisex style. Through his Vietnamese fashion brand, founder Tom Trandt wants people khổng lồ not be afraid to lớn st& out và embrace their identities. While he’s defying gender stereotypes, he’s also promoting environmental consciousness. “Anyone can wear the clothes that I kiến thiết và I only make them with natural fabrics,” explains Tom.

After receiving his degree from Parsons School of Design, Tom knew that he wanted to lớn establish his own Vietnamese fashion br& with bold designs và with sustainable practices. In fact, the designer has embraced ethical fashion iđơn hàng since his undergraduate years after realizing that the fashion industry is one of the biggest contributors lớn pollution in the world. “There’s mass production of fabrics that contain toxic chemicals that eventually end up in landfills,” explains Tom, “it’s unethical và unsustainable.”

 

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“There’s mass production of fabrics that contain toxic chemicals that eventually kết thúc up in landfills, it’s unethical & unsustainable.” — Moi Dien’s founder Tom Trandt

 

The Moi Dien Ba Gang tote bag launched in March is a prime example of Tom’s dedication khổng lồ provide sustainable solutions khổng lồ problems in the fashion sphere. Tom positions his sturdy tote bag, made of linen and canvas, as an alternative to lớn leather bags.

In addition, Tom is taking other steps khổng lồ reduce his own brand’s environmental impact. He reduces waste by using leftover fabric to make accessories và has plans khổng lồ use canvas lớn package his products instead of paper packaging.

Linda’s Insights: “I lượt thích the central idea of encouraging people lớn be different. Fashion should be expressive sầu. Also, I think making unisex clothes is another way lớn be sustainable—you and your boyfrikết thúc can share clothes!”

Contact: Website | Facebook | Instagram

Location: 7 Duong C22, Tan Binh, Ho Chi Minch City

Rustea

 

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Rustea’s minimadanh sách free-size styles are cosy và comfortable, “like when you sip a hot cup of tea.”

 

Rustea is a minimadanh mục, free-kích thước clothing brand for those who want khổng lồ be cozy và comfortable. “I want people to feel cozy in the clothes like when you sip a hot cup of tea,” founder Jo Lam explains about the concept behind the Vietnamese fashion brvà.

Through her brvà, Jo wants to lớn make life simpler for people and reduce waste in the fashion industry. “We all have days when we just don’t know what lớn wear. We feel overwhelmed by the options in our wardrobe, none of which seem wearable. But basic pieces never fail us—they are long-lasting. And they’re sustainable,” explains Jo.

Although Rustea’s pieces are simple, Jo still encourages customers to style pieces however they want. “They don’t have khổng lồ wear the clothes the way we think they should. I style the collared shirt, my favorite piece, with pants, dresses, và even skirts, but everyone is different” Jo explains.

 

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Rustea founder Jo Lam’s philosophy is khổng lồ use 100% natural fabrics.

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For every collection, the core philosophy is the use of 100% natural fabrics. “That’s what makes a fashion brand sustainable,” Jo explains. “When you set natural fabrics with synthetic ones, the brvà is no longer sustainable.” In addition, whether it’s cốt tông, silk, or linen, Jo makes sure to lớn maximize the use of fabrics by precisely mapping the best way to cut out the clothes. With the small quantities of leftover fabric, she makes small accessories like wallets and passport covers.

Linda’s Insights: “I like Rustea’s use of natural fabrics since they’re better for the environment than synthetic ones. Sustainability can also be incorporated in other aspects of the production since the origin of the fabrics isn’t known.”


Chuyên mục: Local brand